Privacy Policy

Depending on how you use the Website and interact with us, we may collect the following types of personal data:

Information you provide directly

This may include:

• Your name;
• Email address;
• Telephone number;
• Company name and job title;
• Postal or business address;
• Information provided in an enquiry or contact form;
• Details about the services you are interested in;
• Information provided when requesting a quote or consultation;
• Any other information you choose to provide to us.

Please do not provide sensitive or confidential information through the Website unless we specifically request it and provide a secure method for doing so.

Information collected automatically

When you visit the Website, we may automatically collect technical and usage information, such as:
• IP address;
• Browser type and version;
• Device type and operating system;
• Time zone and general location information;
• Referring website;
• Pages visited and interactions with the Website;
• Date and time of access;
• Website performance and diagnostic information.

This information may be collected through server logs, cookies and similar technologies.

Information from third parties

We may receive personal data from third parties where permitted by law. This may include analytics providers, advertising platforms, business partners, publicly available sources or referral partners.
We will only use third-party information where we have a lawful basis to do so and where its use is consistent with this Privacy Policy.

We collect personal data in the following ways:

• When you complete a contact or enquiry form;

• When you subscribe to communications or marketing updates;

• When you request information about our services;

• When you interact with the Website;

• Through cookies and similar technologies;

• When you communicate with us through social media or other platforms;

• When you provide information during a business relationship; or

• From third parties where legally permitted.

You are not generally required to provide personal data to browse the Website. However, we may be unable to respond to an enquiry or provide certain services if you do not provide the information we need.

We may collect and use personal data for the following purposes:

• To respond to enquiries and requests;

• To provide information about our services;

• To prepare proposals, quotations or agreements;

• To communicate with you about an existing or potential business relationship;

• To provide, operate and improve the Website;

• To personalise or improve your experience;

• To manage customer, supplier and business records;

• To send marketing communications where permitted by law;

• To understand how visitors use the Website;

• To monitor, maintain and improve Website security;

• To detect, prevent and investigate fraud, misuse or unlawful activity;

• To comply with legal and regulatory obligations; and

• To establish, exercise or defend legal claims.

We will not use your personal data for purposes that are incompatible with the purposes described in this Privacy Policy unless we are required or permitted to do so by law.

We process personal data only where we have a lawful basis to do so. Depending on the circumstances, this may include:

• Consent: Where you have given clear consent for us to use your personal data for a specific purpose, such as receiving certain marketing communications or accepting non-essential cookies.

• Contract: Where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.

• Legal obligation: Where processing is necessary for us to comply with a legal or regulatory obligation.

• Legitimate interests: Where processing is necessary for our legitimate business interests, provided that these interests do not override your rights and freedoms.

• Vital interests: In exceptional circumstances, where processing is necessary to protect someone’s vital interests.

Where we rely on consent, you may withdraw it at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.

We may send you information about our services, insights, updates or other communications where this is permitted by law.
You can stop receiving marketing communications at any time by:

• Clicking the unsubscribe link included in the relevant communication;

• Contacting us at contact@fiercemarketingservices.com or

• Using any preference-management option we make available.

We will continue to send essential service or administrative communications where necessary, even if you have opted out of marketing communications.

The Website may use cookies and similar technologies to:

• Enable essential Website functions;

• Remember preferences;

• Understand Website usage;

• Improve performance and functionality;

• Measure the effectiveness of communications; and

• Support marketing or advertising activity, where permitted.

Where required, we will ask for your consent before placing non-essential cookies on your device. You can manage cookies through our cookie banner, your browser settings or our Cookie Policy.
Disabling certain cookies may affect the functionality or performance of the Website.

We may share personal data with carefully selected third parties where necessary for the purposes described in this Privacy Policy. These may include:

• Website hosting and infrastructure providers;

• Website, analytics and technology providers;

• Customer relationship management and email marketing platforms;

• IT, security and support providers;

• Professional advisers, such as lawyers, accountants and insurers;

• Payment or transaction providers, where applicable;

• Marketing and communications providers;

• Government authorities, regulators or law enforcement agencies where required; and

• Buyers, investors or advisers in connection with a proposed business sale, merger or restructuring.

Where third parties process personal data on our behalf, we require them to protect the data, use it only for authorised purposes and comply with applicable data protection law.
We do not sell your personal data.

Some of our service providers or business partners may be located outside our jurisdiction. As a result, your personal data may be transferred to, stored in or accessed from another country.
Where personal data is transferred outside the UAE, we will take appropriate steps to ensure that the transfer is lawful and that your data receives a level of protection consistent with applicable data protection requirements.
We will not make a restricted international transfer unless an appropriate legal mechanism or valid exception applies.

We take the security of your personal data seriously. We host data securely and use appropriate technical and organisational measures to prevent the unauthorised use, access, alteration, disclosure or destruction of personal data.
These measures may include:

• SSL or TLS encryption for data transmitted through the Website;

• Access controls and authentication procedures;

• Secure hosting and infrastructure;

• Malware protection and monitoring;

• Regular software updates;

• Backups and recovery procedures; and

• Staff confidentiality and data protection requirements.

No method of transmission or storage is completely secure. Although we take reasonable steps to protect personal data, we cannot guarantee absolute security.

We recognise our responsibility to protect user data and maintain ongoing vigilance over the systems and processes used to handle it.
Our data storage practices may include:

• Conducting regular security reviews and audits;

• Monitoring systems for potential vulnerabilities;

• Reviewing the security of suppliers and service providers;

• Applying organisational and technical safeguards;

• Limiting access to personal data to personnel who require it for legitimate business purposes;

• Providing relevant staff with data protection and security guidance;

• Maintaining procedures for responding to suspected data breaches; and

• Reviewing and improving our safeguards when risks or technologies change.

If we become aware of a personal data breach, we will assess and manage it in accordance with applicable legal requirements.

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, accounting, reporting or dispute-resolution requirements.
The retention period will depend on:

• The nature and amount of personal data;

• The purpose for which it was collected;

• Whether we have an ongoing relationship with you;

• Applicable legal or regulatory requirements;

• Limitation periods for potential claims; and

• Our legitimate business and operational needs.

When personal data is no longer required, we will securely delete, anonymise or otherwise dispose of it.

Subject to applicable legal conditions and exemptions, you may have the right to:

• Request access to the personal data we hold about you;

• Request correction of inaccurate or incomplete data;

• Request deletion of your personal data;

• Request restriction of processing;

• Object to processing based on legitimate interests;

• Object to direct marketing;

• Request the transfer of certain data to you or another organisation;

• Withdraw consent where processing is based on consent; and

• Lodge a complaint with a data protection regulator.

To exercise your rights, contact us. We may need to verify your identity before responding to your request.
We will normally respond within one month, although this period may be extended where permitted by law, particularly for complex or multiple requests.

The Website may contain links to third-party websites, platforms or services. We are not responsible for the privacy practices, content or security of those third parties.
You should review the privacy policies of third-party websites before providing them with personal data.

We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology or legal obligations.
The updated version will be published on this page with a revised “Last updated” date. We encourage you to review this Privacy Policy periodically.

If you have questions about this Privacy Policy, wish to exercise your rights or want to raise a concern about our handling of personal data, please contact us using the credentials found at the top of this document.